Factors Affecting The Success And Sustainability Of Crowdfunding Systems In Indonesia Based On The Information System Success Model (ISSM) And Technology Acceptance Model (TAM)
Keywords:
Crowdfunding, Information System Success Model, Technology Acceptance Model, Social Media Publication, User Satisfaction, Behavioral Intention, SustainabilityAbstract
This study investigates the determinants affecting the efficacy and longevity of crowdfunding systems in Indonesia by integrating the Information System Success Model (ISSM) with the Technology Acceptance Model (TAM). The swift expansion of crowdfunding platforms in Indonesia shows their potential for social and philanthropic fundraising; however, their sustainability presents a significant problem. This study seeks to establish a conceptual framework linking system quality, information quality, and service quality (ISSM dimensions) with publication, user satisfaction, and behavioral intention (TAM dimensions) to clarify platform sustainability. A quantitative methodology is utilized, employing survey instruments assessed on a five-point Likert scale. The findings theoretically illustrate the complementary nature of ISSM and TAM in evaluating the factors influencing user satisfaction and the desire for continuing usage, hence promoting the long-term sustainability of crowdfunding systems.
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Do, H. O. W., Of, E., Utilise, S. P., Potential, T. H. E., Crowdfunding, O. F., & Fundraising, F. O. R. (n.d.). Crowdfunding.
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