Parenting Educational Visuals To Increase Character Education Awareness In Families

Abstract

The uneven quality of character education in Indonesia is not only caused by the limitations of the formal education system, but also by the low level of family involvement in the process of forming children's values and behavior. Many families, especially those from underprivileged communities, face obstacles in accessing relevant, interesting, and easy-to-understand learning resources. In today's digital era, technology should be able to bridge the role of families in children's character education. In this context, visual parenting education through digital graphic design has great potential as a visual literacy medium that can convey moral and social values in a simple, communicative, and inclusive manner. This study aims to: (1) Analyze the perspectives of designers and educators on the effectiveness of visual approaches in conveying character education messages to parents. (2) Identify educational graphic design strategies that are most relevant and easily accepted by families from various socio-economic backgrounds. (3) Evaluate the potential for collaboration between designers, teachers, and literacy communities in developing visual parenting media oriented towards strengthening children's character in the family environment. The research approach used was qualitative with a case study method on various educational visual media (posters, comics, infographics, and simple audiovisual content), as well as in-depth interviews with graphic designers, teachers, and family literacy activists. Data were analyzed to identify patterns, perceptions, and key strategies in implementing character-based parenting visual education. The research results are expected to produce a framework of effective, affordable, and contextual educational graphic design principles for character education in families, as well as provide collaborative recommendations for designers, educators, and communities in developing sustainable and socially impactful educational media.