Purchasing Creativity: A Study Of Exploration And Emotion Behind Collectors' Chosen Works

I Ketut Mahendra; Bryan Davis Sunarto; Okta Viviana Asmi Nusantari

Authors

I Ketut Mahendra UPN Veteran East Java
Bryan Davis Sunarto Surabaya Grammar School
Okta Viviana Asmi Nusantari okta_viviana.dkv@upnjatim.ac.id3 UPN Veteran East Java

Keywords:

Artistic inventiveness, aesthetic exploration, emotional resonance, artist-collector relationships, creative strategies, co-creation

Abstract

This study explores creative strategies in producing artworks that suit collectors' preferences without compromising artistic integrity. The focus of this study is to identify cognitive, emotional, and relational mechanisms, as well as to analyze the influence of artist-collector relationships on the development of artistic strategies. Using a qualitative approach with comparative idiographic case studies, data was obtained through in-depth interviews with artists and collectors. Findings show that artistic creativity manifests itself in three strategies: color palette evolution, theme transformation, and responsiveness to contemporary contexts, which maintain artistic consistency with minimal compromise. This mechanism focuses on emotional adjustment, where artworks are created from the artist's authentic joy, resulting in strong resonance with collectors. Long-term relationships are facilitated through studio visits and curatorial dialogues. This research contributes to the theory of artistic creativity and provides practical insights for young artists and galleries that are responsive to the market.

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