Interactive Communication In Establishing Women-Friendly And Child-Caring Villages To Empower Women And Children In Kricak-Yogyakarta

Abstract

Empowerment of women and children is crucial for sustainable social development. The Women-Friendly and Child-Caring Urban Village program aims to create an inclusive environment supporting the welfare of women and children at the local level. This study analyzes interactive communication in the formation of a Women-Friendly and Child-Caring Urban Village in Kricak, Yogyakarta, focusing on efforts to empower women and children. A descriptive qualitative approach with a case study method was used, involving in-depth interviews with the Department of Women's Empowerment, Child Protection, Population Control, and Family Planning in Yogyakarta. Data analysis followed the Miles and Huberman model, which includes data collection, presentation, reduction, and verification. The study applied McMillan’s interactive communication theory, emphasizing two-way communication between government and society. Findings indicate that effective communication and collaboration between the department and the community significantly contribute to empowerment efforts, despite challenges like limited resources. This research provides insights for developing similar policies in other areas.