Naming Jajanan Pasar In Yogyakarta: A Study Of Material Culture In Linguistics

Abstract

This study aims to examine the naming of Jajanan pasar in Yogyakarta through the perspective of material culture in linguistics. Yogyakarta, as one of the cultural cities in Indonesia, has a variety of Jajanan pasar that are rich in cultural and social meanings. The naming of Jajanan not only serves as a label to identify a type of culinary, but also reflects cultural values, history, and social practices inherent in the lives of local people. Through a qualitative approach, this study identifies and analyzes the structure and patterns of naming Jajanan pasar in Yogyakarta by utilizing material culture theory that sees language as a reflection of broader cultural objects and practices. Data was collected through interviews with local communities, as well as observations of the production and consumption process of Jajanan pasar and also sought additional information through literature studies. The results show that the naming of pasar Jajanan in Yogyakarta is not only influenced by linguistic factors, but also by cultural values, local beliefs, and social relations within the community. The naming of Jajanan often contains symbolic elements related to nature, rituals, and local history. This research contributes to the understanding of the relationship between language, material culture, and local identity in the context of jajanan pasar in Yogyakarta.