A Study Of Audience Responses To The “Kampung Penadah” Stigma In The Video “Penelusuran Desa Sukolilo Pati Yang Dicap Kampung Penadah”  On Cnn Indonesia’s Youtube Channel

Amalia Dwi Kusuma Wardani

Authors

Amalia Dwi Kusuma Wardani cience of Communication, Universitas Pembangunan Nasional Veteran Jawa Timur

Keywords:

stigmatisation, cultivation, social media, collecting village

Abstract

This study aims to analyse the formation of the negative stigma of ‘kampung penadah’ towards Sukolilo Village, Pati, Central Java, through comments on CNN Indonesia YouTube videos. A content analysis approach was used to categorise the comments into negative, neutral and defence. Most of the comments supported the negative stigma, reinforcing the stereotype of criminality against the village. This research draws on cultivation theory, which explains how media influence public perception through consistent narratives. Social media algorithms magnify the visibility of emotional comments, further reinforcing stigma. As a result, Sukolilo residents experience discrimination and social exclusion, which is economically and socially detrimental. The results of this study highlight the role of digital media in shaping public opinion and its impact on specific local areas or communities.

References

Ake-Kob, A. (2020). Goffman and the Mafia: shaping YouTube’s technological affordances in the war on drugs. Tapuya: Latin American Science, Technology and Society, 493–511. https://doi.org/10.1080/25729861.2020.1764302

Annisa, F., & Sari, S. S. (2023). 2. Teori kultivasi: Bagaimana televisi membentuk cara pandang penonton terhadap lingkungan. Memahami Khalayak Media Dalam Beragam Perspektif. In Memahami Khalayak Media dalam Beragam Perspektif (p. 45). Gramedia.

Gerbner, G., & Gross, L. (1976). Living With Television: The Violence Profile.

Goffman, E. (1963). Stigma: Notes on the Management of Spoiled Identity. Simon and Schuster.

Kivijärvi, M., & Sintonen, T. (2022). The stigma of feminism: disclosures and silences regarding female disadvantage in the video game industry in US and Finnish media stories. Feminist Media Studies, 22(5), 1083–1101. https://doi.org/10.1080/14680777.2021.1878546

Krippendorff, K. (2019). Content Analysis: An Introduction to Its Methodology (Fourth). SAGE Publication.

Prayoga, R. A. (2022). Perundungan di Dunia Maya sebagai Perilaku Menyimpang: Analisis Isi Komentar dalam Konten Youtube Keke Bukan Boneka pada Kanal Rahmawati Kekeyi Putri Cantikka. Jurnal Kawistara, 12(2), 243. https://doi.org/10.22146/kawistara.72335

Sunarsih. (2020). STIGMA JANDA DALAM JUDUL BERITA MEDIA DARING PADA MASA PANDEMI COVID-19. Sintesis, 14, 131–137. https://doi.org/https://doi.org/10.24071/sin.v14i2.2827

Taufiq, I., Pithaloka, D., Rahmadani, B., & Riau, I. (n.d.). Studi Fenomenologi Media Sosial Sebagai Media Komunikasi Pembangunan Daerah. 11(2), 191–206.

Tsoy, D., Tirasawasdichai, T., & Ivanovich Kurpayanidi, K. (2021). Role of Social Media in Shaping Public Risk Perception during COVID-19 Pandemic: A Theoretical Review. THE INTERNATIONAL JOURNAL OF MANAGEMENT SCIENCE AND BUSINESS ADMINISTRATION, 7(2), 35–41. https://doi.org/10.18775/ijmsba.1849-5664-5419.2014.72.1005