The Utilization Of Code Mixing In Prilly Latuconsina's Caption On The Promotional Material Of The Movie "Budi Pekerti" On The Instagram Platform

Putri Wahyu Ningsih; Badriyah Wulandari

Authors

Putri Wahyu Ningsih Universitas PGRI Wiranegara
Badriyah Wulandari Universitas PGRI Wiranegara

Keywords:

Code Mixing, Caption, Instagram Platform

Abstract

The use of code-mixing generally occurs in everyday conversations that come out spontaneously. The function of code-mixing in speech that is delivered directly (spontaneously) will also be different from written (prepared). Therefore, the purpose of the research conducted by the author is to describe the form and function of code-mixing in Prilly Latuconsina's caption on the promotional material for the movie "Budi Pekerti" on the Instagram platform. The method used in this research is the descriptive qualitative research method, which aims to characterize and understand the object according to the qualities inherent in the object. The data analyzed in this research is in the form of vocabulary or terms that contain code mixing in the caption of Prilly Latuconsina's Instagram account. The data source in this research is a screenshot of Prilly Latuconsina's Instagram account caption. The result of the research is the form and function of the code mix in Prilly Latuconsina's caption on the promotional material of the movie "Budi Pekerti" on the Instagram platform. The findings show that Prilly Latuconsina wants to show different languages to the target audience of the Budi Pekerti movie.

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