Application Of Digital Marketing In The Sheep Farming Business In The Post-Pandemic Era

Abstract

This paper is the result of the implementation of community service involving economically productive partners or community groups in the form of sheep farming groups. Livestock partners or groups have carried out livestock activities. However, livestock management is simple and unprofessional. In managing sheep farms, the group has not implemented standard management and has not been marketed digitally. This is due to limited knowledge of livestock management and digital-based marketing (digital marketing). The main problem faced is the field of marketing. Marketing has not been digitally optimized and integrated to support livestock promotion and marketing. The solution to overcome problems in the field of marketing is through developing strategies and marketing products online so that the market share is wider. This community service increases (1). Partner performance through online marketing, (2), Increasing the application of science and technology to partners, (3). Community economic improvement (4). Development of a digital-based marketing system.