Analysis Of Empowerment Strategies For Micro, Small And Medium Enterprises (Msmes) In Facing Global Challenges

Abstract

This study aims to analyze the strategies for empowering MSMEs so that actors have the capability to go online in the process of promotion, marketing and transactions through strengthening digital literacy. The method used in this study is Systematic Literature Review (SLR) by analyzing related variables so as to find new discussions. There are 11 relevant articles collected through the Harzing's Publish or Perish application. The results are several strategies used to empower MSME players in facing global challenges including increasing innovation so that products marketed have competitiveness, improving the quality of MSME actors so they can be adaptable with information technology as well as utilizing it in the entrepreneurial process, facilitating the licensing process for MSME actors, massively developing networks and accessibility of MSME actors, continuously conducting entrepreneurial training, and involving the role of the government as the party that has rights in policy making. So far, mentoring activities are the method most often used in empowering MSME actors.