Dale's Theory In PAI Media Study Friday Call Gus Mus

Abstract

Humans have built various civilizations from time to time so that humans born at each time must adapt to the ongoing living conditions. Along the way, man is never satisfied with what has been achieved. The revolution of the times is constantly changing and developing dynamically according to human needs. The revolution of the era led to many aspects of life including in terms of science and technology. This requires the world of education to open up to changes that continue to occur and must respond to the development of information and communication technology that is increasingly rapidly affecting life. in this case, Friday Call responded to the problem. Friday Call is an innovation made by KH. Ahmad Mustofa Bisri and aimed at Islamic proselytizing. The social media used by itself is Instagram which is currently widely used by the community. The Friday Call media used by Gus Mus in delivering Islamic material can attract the public because it is packaged in a display in the form of images containing words full of meaning Islamic teachings that are easy to understand by a heterogeneous society. There are words that are acceptable to the general public.