Panser Biru Supporters: Strategies And Support For PSIS Semarang Football Club

Junas Satria Adji; Rahmawati Zulfiningrum

Authors

Junas Satria Adji Dian Nuswantoro University
Rahmawati Zulfiningrum Dian Nuswantoro University

Keywords:

Panser Biru, PSIS Semarang, Communication Strategy, Supporter

Abstract

Most communities have a goal of interacting with their targets so that they have the purpose and benefit of displaying an expression and action as a form of work. Panser Biru is a supporter organization that always supports the PSIS Semarang team every match by enforcing signs and rules as supporters. This study aims to determine the Communication Strategy used by the Panser Biru community in increasing support in both Home and Away schemes, for PSIS Semarang Players and Coaches to win every match. This research uses a qualitative descriptive approach, as well as Communication Community Theory and Communication Campaign Theory. The results showed that the blue panser supporter community developed a communication strategy to increase support for PSIS Semarang in every match through various ways such as, making chants during matches, singing and providing motivation to players and coaches, the hope of supporters and the people of Semarang City is that PSIS Semarang must win every match and win. Support from blue panser supporters can increase the adrenaline of PSIS Semarang players in an effort to win every match.

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