Strategy For Utilizing Media Convergence In Increasing Market Attention

Abstract

The phenomenon of modern media development utilizes advances in network technology to make it easier for humans to get the information they needs and innovate. For business people to use this opportunity by creating a platform that makes it easy to achieve goals, this is an indicator of a healthy commercial world. PT Moladin is one of the users who has reaped the benefits thus far. This research aims to create an analysis scheme regarding the use of digital platforms in media convergence to build a brand image for expanding business networks and winning the market. In the effort to develop a strategy to capture the attention of the passer, as intended above, the researcher obtained, through a data collection mechanism, the results of interviews and field observations as material for analysis using a descriptive qualitative approach. The author also uses technological determinism to find the main factors that emphasize the influence of technological developments and media convergence in market capture strategies. The growth of similar companies makes market competition tighter, therefore building employee motivation so that they are increasingly active in innovating to turn obstacles into opportunities that must be juxtaposed parallel to the stragi above, in order to set work parameters, means of control and evaluation of the company so that it can always dominate the market.