The Identity And Tagline “Negeri Seribu Suluk” As An Effort To Preserve Society’s Culture And Activities In Riau

Roni Setia Nugraha; Andre Rahmanto; Agung Satyawan

Authors

Roni Setia Nugraha Sebelas Maret University of Surakarta, Indonesia
Andre Rahmanto Universitas Sebelas Maret Surakarta
Agung Satyawan Universitas Sebelas Maret Surakarta

Keywords:

Identity, Tagline, Identity Process

Abstract

This study investigated how society’s culture and activities are preserved through regional identities and taglines. Negeri Seribu Suluk is an identity and tagline for a region in Riau full of historical reality formed in 1999 and provides an overview of a place rich in religious activities. The government preserves society’s culture and activities through the identity and tagline of the Negeri Seribu Suluk. This is a descriptive qualitative study. The results show that the identity and tagline are taken from the activities carried out by a group of people to get closer to God. Negeri Seribu Suluk was formed based on identity processes, namely Self-esteem (regional self-esteem based on Islam), Self-efficacy (social activity in the society), distinctiveness (uniqueness which is reflected in the form of religious activities and building infrastructure), and continuity (the meaning of identity as a hereditary culture and giving rise to past and present relations).

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